A refined reflection of an American-made brand



Digital Design, Shopify Development & Consultation





Appointed are an American-made brand that create beautiful tools to inspire beautiful work. Assembled by hand in Washington D.C, Appointed pride themselves on making stationery products their customers not only want to use, but to keep. Stocked in over 400 U.S and international retailers, Appointed have built a reputation for sourcing the finest materials and producing quality products.

The Brief

The team at Appointed approached us to create a fully custom e-commerce experience that inspired and would reflect the growth the brand after establishing themselves as an international brand, with a reputation for refined and premium work and stationery products.

The Approach

After establishing a clear understanding of the aesthetic and design sensibilities of the brand and their identity, we set about creating a refined and minimal user-experience, which elevated Appointed's product range with clean photography and more detailed product information to improve the overall customer experience and encourage conversion.


“The team at Hatch went above and beyond, and took great care of our brand, truly becoming an extension of our team – we are truly grateful for their work. We could not recommend their talented team enough.”

Suann Song – Founder, Appointed

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Beautifully engineered ecommerce experiences