We were briefed by the team at Soar to explore and redefine both the visual architecture and user experience of their new website. Partnering with the development team at Electric London, to conceptualise and deliver a full, and entirely bespoke, digital refresh of the Soar e-commerce experience.

With the core values of the brand at the forefront of our design process. Our focus was on delivering a refined and minimal digital experience to merge seamlessly with the Soar ethos of each aspect of their ecommerce experience having an essential purpose.

With an existing website being restricted by rigid usage possibilities. Our two main challenges were to develop a modular system, which allowed the team at Soar to have greater flexibility and creativity to express the brand, without constraint of the platform. Furthermore, their existing website lacked a clean and digestible manner for providing detailed product information, which we paid close attention to during the process, to guide customer understanding.