Brewing up something special for lager lovers



Shopify Development, Consultation




Studio Juice

Pillars Brewery

Pillars Brewery are a specialist craft lager brewery based in Walthamstow, London. Established in 2016, Pillars was the first craft lager brewery in London. Starting as a family business and remaining a team of family and close friends, driven by a mutual love of lager.

The Brief

We teamed up with long-term collaborators, Studio Juice to deliver a re-imagined ecommerce experience for Pillars Brewery, the cornerstone of the London beer scene. Our role for this project was to develop an entirely custom Shopify store that helped to encapsulate the brand, drive sales and modernise their online presence.

Our Approach

Upon delivery of the visual design handover, we began building the new store from the ground-up on the Shopify 2.0 framework to provide the client with complete control of a modular user-experience, we created a series of adaptable content blocks to allow the client total control with new pages and content whether it be ecommerce, informational, or editorial.

The Solution

The final result of the project was the successful digital re-launch of the brand, which truly represents and sets apart the brewery from other competitors, whilst establishing a stronger sales channel that can deliver renewed online sales through subscriptions, merch, and brewery tours.

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Beautifully engineered ecommerce experiences