We were approached by Fetching Fields to create and deliver a distinctive Shopify ecommerce experience for the launch of their new modern pet wellness brand, which offers an alternative lifestyle approach to an industry, which historically lacks healthy options for man's best friend.

With a refined brand identity to utilise we set about creating a minimal and visually-rich user experience, which focuses on putting subscription functionality at the forefront of the shopping experience and delivering detailed product information in a digestible manner.